Privacy Policy

Last updated: 25 August 2026

Soul DNA respects your privacy. This policy explains how personal information is collected, used, stored and shared when you visit soul-dna.com, place an order or use a personalised Soul DNA product.

1. Information we collect

We may collect information you provide directly, including your name, email address, billing and order details, account information, messages sent through the website, and the birth details entered for you and another person when creating a personalised guide. Birth details may include names, dates, times and places of birth.

Payment card details are processed by the payment provider available at checkout. Soul DNA does not need to store your complete card number.

We may also collect technical information such as IP address, browser and device information, cookies, pages viewed, referral source and interactions with the website.

2. How we use information

We use personal information to:

  • process payments, orders and downloads;
  • generate and deliver personalised reports;
  • provide customer support and correct technical or order issues;
  • operate, secure and improve the website and products;
  • measure website and advertising performance where permitted;
  • send marketing communications only where consent or another lawful basis applies;
  • meet legal, accounting and fraud-prevention obligations.

3. Information about another person

If you enter another person’s birth details, you confirm that you are authorised to provide that information and will use the resulting guide responsibly. Please do not provide information that is not necessary for the product.

4. Sharing and service providers

We may share information only as needed with providers that support website hosting, order processing, payments, email delivery, personalised report generation, analytics, advertising, security and customer support. These providers process information under their own terms and privacy practices or on our behalf.

We do not sell personal information. We may disclose information when required by law, to protect legal rights or to prevent fraud and security threats.

5. International processing

Some service providers may process or store information outside Australia. Where this occurs, we take reasonable steps to use reputable providers and appropriate safeguards, while recognising that privacy laws may differ between countries.

6. Cookies and analytics

The website may use necessary cookies for checkout, accounts and security, as well as analytics and advertising technologies that help us understand visits and campaign performance. Browser settings and available consent controls can be used to limit non-essential cookies.

7. Retention

We retain information only for as long as reasonably necessary for the purposes described above, including delivery, support, security, accounting and legal requirements. Personalised report and order data may be retained so the purchase can be supported or accessed, unless deletion is requested and retention is not legally required.

8. Security

We use reasonable administrative and technical safeguards to protect information. No online system is completely secure, so please use the website and share information with appropriate care.

9. Your choices and rights

You may ask to access or correct personal information held about you, request deletion where applicable, or withdraw from marketing communications. Some information may need to be retained for legal, accounting, fraud-prevention or order-support purposes.

For a privacy request, use the website contact form or reply to your Soul DNA order email. We may need to verify your identity before acting on a request.

10. Third-party links and AI services

The website and reports may link to third-party websites or suggest optional use of an AI assistant. Information you choose to submit to an external service is governed by that provider’s terms and privacy policy. Soul DNA is not responsible for an external provider’s privacy practices.

11. Children

Soul DNA products are intended for adults. Do not submit a child’s personal information unless you have lawful authority and the use is appropriate.

12. Changes to this policy

We may update this policy from time to time. The latest version and update date will be shown on this page.

13. Contact and complaints

If you have a privacy question or complaint, use the contact form on soul-dna.com or reply to your order confirmation email. We will review the matter and respond within a reasonable time. If you are not satisfied, you may be entitled to contact the Office of the Australian Information Commissioner.